In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, I ask you to redefine profitability. Today, I explain how and  why shifting how your approach to the idea of profitability is going to make you a whole lot of money. When we think ‘profitability,’ we think cash money—but the right idea is so much more. The key question here is this: do you believe in multidimensional profitability?

What is multidimensional profitability? Here I explain how profitability is much more than just money—and how serious entrepreneurs make investments thinking about more than hard cash.

  • If not multidimensional, is your current definition of profitability helping or hindering you? 
  • Making decisions with the goal of profitability not only means reaching for more revenue, but also doing supportive things that will allow for more consistent cash in the long term.
  • Sometimes, the most profitable decision isn’t the one that immediately makes the most hard cash. 
  • This is where advanced entrepreneurs have a multidimensional definition of profitability allowing them to make better decisions for their businesses. 
  • Maybe you can look into wellness, support, productive solutions, or home help. Experienced entrepreneurs view these as investments and changing your view on profitability will help you build.



The Residency is a 12-month life + business coaching container for high-impact entrepreneurs. We create clear, compelling vision for your life and work and then bring it all into reality in one year.

We’re blending sound business strategy, psychology and trauma-informed coaching practices to help you increase your business proficiency and mental/emotional maturity.

These tools will allow you to build whatever the hell you want (highly profitable business assets, deeply impactful nonprofits, narrative-shifting special projects…) for the rest of your life.

Enrollment is open now. Visit to learn more and apply.

If you enjoyed this podcast, please leave a review on Apple Podcasts.

One Year from Now: The Newsletter: Join for access to live events + trainings, stay for the practical advice and shenanigans