In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we talk about being unwilling. That is, instead of telling yourself that you ‘can’t’ do something, substitute that word with ‘unwilling’ and the result is powerful. Today, I want you to ask yourself this: where am I unwilling and where do I want to be unwilling? 

There’s no shame in your answer and you might just learn something new about yourself. It’s okay to be unwilling. Here’s how this slight shift can help a lot: 

  • The word ‘unwilling’ can sound resistive and ‘stand-off-ish’—but it can help you to find agency and power in your decision-making. 
  • As a shift in thinking, being ‘unwilling’ sounds like this: “At this moment, I am unwilling to make these changes and that’s okay. I’m unwilling to try that. I’m unwilling to make this work.
  • ‘Can’t’ holds the connotation that, only if you could do X, you would do it. This is rarely true. It’s powerful to know that you’re unwilling to make a shift. It means that you have a choice.
  • Ultimately, ‘unwilling’ adds ownership and recognizes agency in what you’re doing or not doing. 
  • So, go forth and be unwilling! 



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