In this episode of $30k questions, a podcast miniseries aimed to help you explore and implement money-making questions, we navigate the question: what do I build next? Or, is it a good idea to build this thing next? Today, we splice up these questions and what they actually mean for you, your business, and your life. 

Here’s the real question I want you to ask yourself: what asset do I feel secure enough to navigate discovery and delivery until it is self-sustaining? 

  • Delivery = building and delivering until the business is self-sustaining
  •  Discovery = the process of navigating original ideas
  • Next step? Ask yourself this: do I have enough capital, time, skills, and resources to do this?
  • More specifically: do you need cash? How much time do you need per month? Who are you connected to?
  • All in all, entrepreneurs need to be secure enough financially (and emotionally) to sustain every new build of an asset.



The Residency is a 12-month life + business coaching container for high-impact entrepreneurs. We create clear, compelling vision for your life and work and then bring it all into reality in one year.

We’re blending sound business strategy, psychology and trauma-informed coaching practices to help you increase your business proficiency and mental/emotional maturity.

These tools will allow you to build whatever the hell you want (highly profitable business assets, deeply impactful nonprofits, narrative-shifting special projects…) for the rest of your life.

Enrollment is open now. Visit to learn more and apply.

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