An MVP is a minimal viable product – a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. In this episode we’re talking about your MVO, minimum viable offer. 

I’m loosely using product development methodologies to help you think through bringing a brand new offer to market as a solopreneur. 

In this episode: 

  • What makes a MVO minimal
  • The point of an MVO (short answer: should I spend any more resources on this idea?)
  • How to use the half-page business plan to build out your MVO
  • Counting the ROI of your MVO
  • Building for early adopters vs the general public
  • Where to focus your iteration energy once your MVO is successful
  • Navigating continuous improvement

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