This week, I break down my thoughts about marketing and explain the five red flags I see when entrepreneurs are having unproductive thoughts about marketing their own business.
In this episode, I cover:
- Understanding that marketing and forming relationships go hand-in-hand
- Mastering “know, like, and trust” as a relationship foundation
- Spotting 5 key red flags of unproductive marketing thoughts
- Developing patience to let marketing run its course
- Becoming the consistent friend your audience needs
1. Changing actions instead of thoughts
The devil is in the details, but are you focusing on the right details? I often watch business owners switch from one marketing tactic to another, tweaking detail after detail in their blogs and Instagram stories and messaging. However, this hard work rarely yields the desired results if that business owner is unwilling to examine their thoughts about marketing. If you’re not focusing on the essentials of “know, like, and trust” with a positive perspective, you’ll never let your marketing succeed.
“To be able to create a relationship, you have to believe that you have something to bring to the table.”
2. Wishing it would go faster
How long does it take you to make a new friend? In my life, I’ve found that no relationship forms over the same length of time. Every single friendship I’ve made has been on a different timeline, and that’s how your marketing will happen, too. At its core, marketing is building relationships, scaled. You might be attempting to build hundreds of relationships at a time, or maybe you’re just taking in a small group. Either way, you can’t expect marketing to pay off overnight, especially if you won’t put the time in to craft productive thoughts and beliefs around your business.
“You cannot predict how long it is going to take to build new relationships.”
3. Thinking “if only my audience was bigger”
It takes different skills to play on the larger stage. Many entrepreneurs think they could handle a bigger audience right away, but the truth is that we can’t get there without a little training. Instead of blaming your audience’s size or wishing for more from the interactions you’re getting, focus on consistently building your skills and gaining the confidence to take on building more relationships through marketing. You don’t want to get too big before you’re ready, and you want to be able to grow with your audience instead of at a different pace.
“A larger stage isn’t going to help you become a better marketer.”
4. Creating tons of content when no one is coming
In reverse of the previous problem, I often see entrepreneurs develop the unproductive perspective that people will just magically show up if the marketing materials exist. This is very rarely the case, and it yields little to none of the results they were aiming for when they began marketing in the first place. It might seem tedious, but if you don’t put in the base work of meeting people and forming relationships, then you aren’t going to end up “marketing” to anyone. If you want someone to come to your event, you have to sell a ticket first.
“If you’ve not done the things to build an audience, then it will be like playing a concert to no one.”
5. Outsourcing marketing immediately
Some of my clients are masters of delegation, but not in the right ways. To be able to hire and delegate roles, you have to understand how something needs to be done first. If you’re not willing to learn (and fail), you won’t be able to provide the proper insight to the person you hire to do that work for you. As I explained in my previous episode about knowing when it’s the right time to hire, bringing on someone to do the work you don’t want to put the effort in to learn hurts you, them, and your business.
“All you’re doing is following what someone else is going to do. You have to learn, which, by the way, means you’re going to have to fail.”
You can schedule a clarity call with me here: https://oyfn.co/clarity/