Today, we chat with copywriter and podcast host, Kaleigh Moore. Kaleigh is a freelance writer for eCommerce and SaaS companies and has a ton to share about how she and her freelance business have evolved over the years. In this episode, we talk shop about the day to day implications of being a freelancer, Kaleigh’s advice for crafting a successful freelance career when you’re out on your own, and a few things companies need to keep in mind before hiring on a writer like her.


Some things we discuss in this episode:

  • Blogging for clients
  • Conversation writing
  • Unrealistic expectations about how copy translates
  • Utilizing Twitter as your “water cooler”
  • Collaborating & connecting with other freelancers


Key takeaways:

  • Building out material takes more time but has a greater ROI
  • Rushing the strategy behind content
  • Making it a priority to connect with people
  • Ask for legitimate feedback
  • Focus on learning*


Questions for Kaleigh:

Q: What are you reading?

            A: 99% Mine

Q: What’s your superpower?

            A: Real – Pre-crastinator

            A: Fake – Cutest co-worker named Brooks (Kaleigh’s dog)

Q: What’s an exciting mission you/your team/your family is on now?

           A: My husband and I are really focused on minimalism. Being mindful about how we spend our “money votes”.


Helpful links mentioned:

Kaleigh’s Website

Kaleigh’s Podcast





Things you can do for 15 minutes a day to learn something new: 

– Listen to a podcast (like this one!) 

– Read an article about something related/unrelated to your field

– Make a connection

– Read books related to your field or something else you’re interested in



Thank you so much for tuning in to the BrainSpace Optimized Podcast! Want more?

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