Today, we’re chatting with Lauren Caselli – event extraordinaire! Lauren runs Caselli Events, which specializes in strategic event marketing and planning where she helps high six, seven, and eight figure businesses create memorable in-person experiences that actually build relationships. We chat with Lauren about her story, what clients can expect through an event that is set up for a positive ROI from inception, and the power in asking client questions to achieve their goals. 



Some things we discuss in this episode:

  • Realizing it’s possible to be a remote events planner
  • The best ideas start from other ideas that you expand upon
  • Providing a questionnaire to your client 
  • Communicating ROI for an event


Key takeaways:

  • The power in asking client questions – don’t stop until you understand their needs!
  • Connecting and communicating well when you’re working with clients remotely
  • Events are becoming more crucial for business in a digital world


Questions for Lauren:

Q: What are you reading?

A: Becoming by Michelle Obama

Q: Who’s your favorite superhero? What’s your real life superpower?

A: Superhero – Wonder Woman

Superpower – Incredible at remembering a very specific detail about an individual.

Q: What’s an exciting mission you/your team/your family on now?

A: Professionally: Giving the highest service by editing client lists. Transitioning into building content and understanding people and how they relate to our business.

Personally: To be more conscious of life outside my work.


Helpful links mentioned:

Lauren Caselli Events

Events that Convert Course



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